Apple stock shares reached a new record Monday, as the company prepared to launch several new products and updates, including its highly anticipated mixed reality headset at its annual Worldwide Developers Conference.
The company’s shares are trading higher than the $182.01 closing high of Jan. 3, 2022 and the intra-day high of $182.94 from the next day. Apple’s stock has risen by more than 39% in the past year, while Nasdaq has risen around 26.5%.
Apple’s headset will, reports claim, feature high-definition displays in front of users’ eyes. It could also allow users to see and interact in the real world using high-powered cameras mounted onto the device. This trick is sometimes referred to as passthrough or mixed realities.
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Apple’s new headset would be a new investment in a technology which has been marred by disillusionment.
Facebook’s rebranding as meta, in October 2021 attracted attention to the metaverse headsets and VR. Since then, VR headset sales have fallen short of expectations . Usage has also been lower. And the expected explosion in VR software companies still isn’t a reality.
Meta shares were down around 1 % on Monday morning.
Kif Leswing, CNBC contributed.