Bud gets more bad news
According to a report by The Washington ExaminerBud Light is down for the sixth week in a row; sales have decreased 28% when compared to 2022.
Coors Light, Miller Light and other brands are also seeing sales increases of more than 15%.
The Washington Examiner
Anheuser-Busch began this decline when it sent a personalized Bud Light can, which was then used by transgender influencer Dylan Mulvaney to make two social media posts. The company’s customers began to react.
The senior marketers were put on leave and the company severed ties with an advertising agency. According to reports, the brand has hired a GOP-affiliated lobbying firm, Original Advocacy in order to improve its image.
Anheuser-Busch could lose its Corporate Equality Index of 100 from Human Rights Campaign, a leading LGBT advocacy group, due to its fallout over Mulvaney.
Mulvaney said that he was worn out by the negative reaction to the Bud Light partnership. The collaboration with Bud Light began last month and has greatly increased the public profile of the influencer.
Anheuser-Busch, according to the Wall Street Journal has launched a campaign for buying back Bud Light cases that are still on supermarket shelves.
More at The Wall Street Journal
Bud Light’s angered its core customers by sending a personalized beer can to a transgender influential. The company’s next moves angered almost everyone. https://t.co/h0eXq6dBws
The Wall Street Journal May 21, 2020
