The Ups and Downs of Entrepreneurship and Reinvention
The path to Emmis Communications’ success was not easy for Jeff Smulyan (founder and CEO). You’ve experienced the rollercoaster ride that is entrepreneurialism from all sides, including owning a Major League Baseball team and creating America’s first all-sport radio station.
Smulyan’s candor is a great asset to radio and media industry professionals, as well as avid sports fans. He shares the many lessons he has learned over decades of entrepreneurship. Smulyan provides invaluable insight into how to navigate the many twists and turns involved in growing a business. He also teaches how to create a culture that is based on trust and humor, which are essential keys to survival.
Never Ride a Rollercoaster Down describes Smulyan’s journey from taking over the failing radio station of his cousin and founding his own company to buying and selling the Seattle Mariners ownership and leading his company through the Golden Age of Radio. Smulyan’s dramatic, funny, and eventful stories are complemented by valuable tips and pointers for anyone who is brave enough to start a business.
It’s a rollercoaster ride to build a successful business. Learn from someone who’s been through all the ups, downs, and knows what it takes to keep your sense of humor intact.
