Can Bud Light ever recover?
Anheuser-Busch is still reeling from its failed partnership collaboration with trans TikTok influencer Dylan Mulvaney as sales of once-popular beverage Bud Light continue to tank.
According to OutKick, “Data from Bump Williams Consulting and Nielsen IQ provided to Newsweek shows sales by volume are down 29.5% for the week ending May 20 compared to last year. Sales are down 25.7% for revenue compared to the same time window.”
Bud Light, once a regular at Memorial Day BBQs, went largely untouched on grocery store shelves this year. Photos of stocked Bud made the rounds on social media.
And now for a quick look at how Bud Light sales are doing on Memorial Day weekend pic.twitter.com/F5B5z5TJVs
— DC_Draino (@DC_Draino) May 29, 2023
In addition to plummeting sales and stocked, soon-to-be-skunky beer, Bud Light seemingly doesn’t know what to say about the whole mess; the brand has been silent on social since April 14th.
According to Fox Business, “The company last tweeted on April 14 with a picture of a Bud Light can, captioned ‘TGIF?’ The tweet sparked 32,000 replies, largely critical of its partnership with Dylan Mulvaney, who rose to fame after detailing ‘365 days of girlhood.’ Previous tweets from Bud Light contained similar complaints, and the account has since been inactive.”
“Hard pass,” one Twitter user replied to Bud Light. “Woke beer is gross.”
“Just bought my first case of @CoorsBanquet in decades,” one user replied to Bud Light. “No more @Budweiser #GetWokeGoBroke”
“Budweiser’s main account and the Budweiser USA account have also been inactive for over a month. Budweiser USA’s last tweet was posted on the same day as Bud Light’s last tweet, which included an ad with its infamous Clydesdale horses, but it still received over 25,000 replies that were largely critical,” Fox Business reports.
More over at OutKick:
Bud Light sales are down nearly 30% in the latest data.
It’s an absolute bloodbath for Bud Light ever since the company went woke and teamed up with Dylan Mulvaney.
Will the disaster ever end? The answer seems to be no!https://t.co/xw3dUQh0Yi
— OutKick (@Outkick) May 30, 2023
