Target pays the price for being woke.
A report by The Daily Wire indicates thatTarget’s shares continue to slide on Tuesday. This is the longest losing streak for the chain in nearly five years.
Tagret stock has dropped for eight days in a row and fell by 3.66% Tuesday. Since launching its controversial Pride displays, the retail giant has lost over $12 billion in market value.
Target CEO Brian Cornell told employees that “what you’ve witnessed in recent days has gone beyond discomfort and it’s been gut-wrenching” to see the things they’ve encountered in their aisles. He added that there were “two principles we followed when it was time to act: Do all we could to keep our team and community safe and honor our commitment to and connection with the LGBTQIA+ Community.”
Daily Wire :
Target’s 2016 gender-neutral children’s line and their assertion that they would let transgender people use any bathroom they chose prompted criticism. Target spent $20 million on private bathrooms for their stores.
Target’s vice president of brand management is also the treasurer of a LGBT group, which has received millions in donations. He urges schools adopt policies that will help nonbinary and trans students to hide their “gender identities” from their parents.
Target called managers and senior directors in the store “urgently” at the end of May after facing backlash over its Pride collection. The Pride collection included female swimwear that was “tuck-friendly”.
Conservative voices celebrated Target’s decline on social media.
The Bud Light protest, in my opinion, was led by men of moral character. I am very happy to see the results.
Keep it up. #boycotttarget @Target pic.twitter.com/Fxga9f02N5Candace Owens May 31 2023 HTML0
The results are in: conservative boycotts are crushing woke companies
Target has lost 12 billion dollars in the past week
-Bud Light lost $26 billion over the last 2 months
Stock of Kohls dropped by 6.5% in just two days
Here’s what winning looks like.
When will these companies finally learn…
— Benny Johnson (@bennyjohnson) May 31, 2023
40,000 of you have taken peaceful action at https://t.co/2XyUKYchb8 https://t.co/nQntawnsaB
— Glenn Beck (@glennbeck) May 31, 2023
Target lost 12 billion dollars in just 14 days. The slogan “Get woke or go broke” has become a reality. pic.twitter.com/Ehxrv3GLpi
— End Wokeness May 31st, 2023
Target has lost $12,000,000.00
In just two weeks, since the boycott began, their market capitalization has dropped from $74 billion down to $62 billion.
Don’t let up!
Charlie Kirk (@charliekirk11 May 31 2023
