Mr. Licht has been struggling to find the right formula for prime time since he took over last May. The network was on track to average 535,000 primetime viewers for the first quarter as of March 24, down about 35% from a year ago and its lowest quarterly ratings average since 2015, according to Nielsen data.
n March, CNN is set to post its lowest monthly rating in at least three decades among adults 25 to 54, a key demographic for advertisers.
More over at The Wall Street Journal:
CNN is finalizing a deal for “CBS Mornings” anchor Gayle King to host a weekly prime-time show, as network boss Chris Licht experiments with new programming to counter a steep ratings slide https://t.co/1mFXGQFTwe
— The Wall Street Journal (@WSJ) March 27, 2023
